Digital Marketing Agency
Reconnected Marketing: EA to Operations Lead
Reconnected Marketing needed more than an EA. They needed an offshore team for agencies that could own operations, protect margins, and enforce system governance. Through Philippines outsourcing with Team Up Now, they transitioned a support role into a true operations executive function.
The Challenge
- EA function not leveraged properly at ELT level
- Needed operational discipline: governance over Monday, templates, estimates, Xero
- Protect margin through better systems and adoption
What We Delivered
- Transitioned role from EA to operations executive lane
- Supported operating system buildout: Monday governance, templates, estimates, finance workflow discipline
- Increased leadership presence: training sessions, clarity up front, pushing for accountability
Results
Margin protection improved through system governance and accountability
100% adoption of Monday, templates, and finance workflows
Leadership hours saved by delegating operational discipline
Role evolved from EA to operations executive with full ownership
“The biggest shift has been moving from EA into an operations executive lane. That has been a meaningful change for the business.”
J
Jake Ford
Founder, Reconnected Marketing
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